Privacy Policy
Effective date: January 7, 2026
Who we are
Emergency Leash
21830 Recreation Rd
Carson, CA 90745
Website: https://emergencyleash.com
Emergency Leash provides a pet lost and found reuniting service through our website and our Android and iOS mobile apps. We use QR Codes and NFC ID tags to help reunite lost pets with their owners and to send alerts by text message, push notification, and email.
What personal data we collect and why we collect it
1) Account and profile information
What we collect: name, email address, phone number, password or authentication credentials, and preferences.
Why we collect it: to create and manage your account, provide the service, contact you about scans and alerts, and support requests.
2) Pet information you choose to provide
What we collect: pet name, photos, breed, color, age, medical notes, special handling notes, vet information, and emergency contacts (as provided by you).
Why we collect it: to display helpful information to a finder and improve the chance of a safe reunion.
3) Tag and scan information (QR Code and NFC)
What we collect: tag identifier, scan date and time, approximate location information if available, device and browser information related to the scan.
Why we collect it: to notify you that your tag was scanned, to help you understand when and where your pet may have been found, and to prevent abuse and fraud.
4) Finder provided information
What we collect: information a finder chooses to provide, such as a message, name, phone number, email address, and optional location details.
Why we collect it: to relay the finder’s message to you and support the reunion process.
5) Location information (mobile apps)
What we collect: location data if you grant permission, such as when you post a missing pet alert or share last seen location.
Why we collect it: to support missing pet alerts, show relevant information in the app, and help with reunification.
Your choices: you can deny location permission in your device settings. Some features may be limited without location access.
6) Notifications and communications
What we collect: your email address and phone number, device push token, and message delivery metadata (such as whether a message was sent or opened where supported).
Why we collect it: to send service messages such as scan alerts, missing pet alerts, account verification, and support responses.
Important note about texting: standard message and data rates may apply depending on your carrier.
7) Support and contact requests
What we collect: the information you submit through the website or app, including messages and attachments you provide.
Why we collect it: to respond to your request and provide customer support.
8) Website comments (if enabled)
When visitors leave comments on the site, we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy
After approval of your comment, your profile picture is visible to the public in the context of your comment.
9) Media uploads (if enabled)
If you upload images to the website or app, avoid uploading images with embedded location data (EXIF GPS) included. Visitors who can access those images may be able to download and extract location data.
Cookies
If you leave a comment on our site, you may opt in to saving your name, email address, and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies last for one year.
If you visit our login page, we may set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we may set cookies to save your login information and your screen display choices. Login cookies generally last for two days, and screen options cookies generally last for a year. If you select Remember Me, your login may persist for two weeks. If you log out, login cookies may be removed.
If you edit or publish an article, an additional cookie may be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It typically expires after one day.
Embedded content from other websites
Articles on this site may include embedded content, such as videos, images, and articles. Embedded content from other websites behaves in the same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third party tracking, and monitor your interaction with that embedded content, including tracking your interaction if you have an account and are logged in to that website.
Analytics
We may use analytics tools on our website and within our mobile apps to understand usage, improve performance, fix errors, and enhance features. These tools may collect device information, identifiers, and usage events. Where required, we will request consent through cookie banners or app permissions.
Who we share your data with
We may share personal data in the following situations:
1) With service providers that help us run the service
Examples include website and app hosting, database and cloud storage, email delivery, text messaging delivery, push notification services, analytics, customer support tools, and security services. These providers process data on our behalf and are required to protect it.
2) With other people as part of reunification
If your pet’s tag is scanned, we may display the pet profile information you configured for finders. You control what information is shown on the public scan page and what contact methods are available.
3) For legal and safety reasons
We may disclose information if required by law, subpoena, or court order, or if we believe disclosure is necessary to protect rights, safety, and security, investigate fraud, or respond to a government request.
4) Business transfers
If we are involved in a merger, acquisition, financing, reorganization, or sale of assets, information may be transferred as part of that transaction.
How long we retain your data
1) Account and pet profile data
We keep this data while your account is active. If you request deletion, we will delete or de identify your data unless we must keep certain information for legal, security, or fraud prevention purposes.
2) Tag scan and alert records
We retain scan and alert records for a reasonable period to provide service history, prevent abuse, and support troubleshooting.
3) Comments (website)
If you leave a comment, the comment and its metadata may be retained indefinitely to help recognize and approve follow up comments automatically instead of holding them in a moderation queue.
What rights you have over your data
Depending on where you live, you may have rights to:
1) Access the personal data we hold about you
2) Correct inaccurate information
3) Delete your personal data
4) Export your data in a portable format
5) Opt out of certain data uses where applicable
If you have an account or have left comments, you can request an exported file of the personal data we hold about you, including any data you provided. You can also request that we erase personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
To make a request, contact us at our mailing address listed above or through the contact methods provided in the app or on our website. We may need to verify your identity before fulfilling certain requests.
California privacy notice
If you are a California resident, you may have additional rights under California privacy laws, including the right to know what personal information is collected, used, disclosed, and shared, and the right to request deletion and correction, subject to certain exceptions. We do not sell personal information in the traditional sense. If we ever engage in sharing for cross context behavioral advertising, we will provide an appropriate opt out mechanism.
Where we send your data
Visitor comments may be checked through an automated spam detection service.
Our service messages may be routed through email, text messaging, and push notification providers in order to deliver alerts you request.
How we protect your data
We use a combination of administrative, technical, and physical safeguards designed to protect your information. These may include access controls, encryption in transit where supported, monitoring, and least privilege access. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
What data breach procedures we have in place
We maintain internal procedures to investigate suspected incidents, mitigate harm, and notify affected users and regulators where required by law.
What third parties we receive data from
We may receive information from:
1) Service providers supporting authentication, messaging delivery, analytics, and hosting
2) App stores and operating system platforms (such as basic device and subscription status information where applicable)
What automated decision making and profiling we do with user data
We may use automated processing to trigger alerts, prioritize or suppress abusive scans, and route messages (for example, sending a scan alert immediately after a QR Code or NFC scan). We do not use automated decision making that produces legal or similarly significant effects about you.
Children’s privacy
The service is not directed to children. If you believe a child has provided personal information, contact us and we will take appropriate steps to delete it.
Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and update the effective date above.